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Interviews and conversations with people of interest in the stock photo and photography industries. |
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One of the most well known names in stock photography. |
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Marc
Romanelli has been shooting stock photography for over twenty years. He has
crafted an enviable life style of shooting what he wants when he wants and
living where he wants (Santa Fe, New Mexico). Marc has also been successful at
adding motion to his repertoire. In this interview he shares his experience
with us and how he plans on dealing with this changing market. |
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Ellen Boughn |
The industry has made the mistake of creating too many of the same images over and over again. This is because instead of nurturing the photographers who have vision to combine both art and commerce to produce unique images within the standard salable subjects, they let creative decisions be driven by previous sales results and creative research based all on the same sources. |
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I can get ideas from anywhere. I might be walking through Target and see something that jump-starts a concept. Movies and TV are also a big source of ideas as are locations. Finding an unusual or cool prop can always open up a range of ideas and clothing is also a big source of inspiration. |
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Blend was really the birth of community stock photography. Similar to what Micro has become today, just on a much larger scale. Before that stock was a very private business. |
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We ended up selling Digital Stock to Corbis, and I joined Corbis as Co-Director for Commercial Content Worldwide. I truly enjoyed my time at Corbis and met some great photographers and created a lot of wonderful content. | ||||||||
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What I strive to do with my work is to “vision the invisible” – to use the physical, material expressions of people, animals, plants, and places to reveal whatever mystery it is that animates them, that gives them life, vitality, and character. I’m not referring to an effort to see something that’s beyond appearances, but rather, to reveal what’s within appearances. |
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An art director is first and foremost a communicator. He or she requires not only a strong sense of visual design, but also the skill to communicate a vision to other artists and clients who often have their own agenda. | ||||||||
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My generation was shaped by TV, but every major event in our lifetime is defined by a still image. When people think of the Vietnam War they think about the image of the man being shot in the head by the guy in the short sleeve shirt or the napalm-scarred girl running down the road. When we think of the student revolution on Tiananmen Square it’s the image of the guy with the plastic shopping bags in front of the tank. |
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Every shoot brings its own set of challenges and unique energy. I think that's what I love about a career in photography - the variety! I love being in the middle of a huge production with lots of locations, models, and crew! At the same time, it can be equally rewarding to be shooting food with my wife on our kitchen table. Plus there's always something around the corner that will test me in new ways, like photographing a surgery for a healthcare client or winter camping for a book publisher. |
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Probably the biggest change has been the advent of the digital age and Photoshop as a staple of the production process. Once the Web replaced the stock catalogues as the major source of visual content, search engines greatly streamlined the process. And after Photoshop, it became more about finding elements, rather than finding the perfect shot. |
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My main agencies are Getty and Blend Images. I’m also with Jupiter, Cultura, Danita Delimont, and Uppercut. I don’t do any direct sales. The whole direct sales thing intrigues me, but I can’t imagine trying to take that on without having some sort of staff. At this point, I’m a one-woman show, and work way too much as it is! |
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Collette Kulak
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I never go to just one agency. I always visit at least three agencies to make sure I am getting the best image that fits my need. I hit the “standard” ones; the ones I like to call my “bread and butter” agencies…Jupiter (which is now Getty…they are all merging a bit sad), Corbis and Masterfile. | ||||||||
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For micro to survive successfully it will have to raise prices substantially. Their further success will depend upon their ability to attract a higher quality of material. This means images with higher production value. The value cannot be put in by photographers if they don’t receive the financial returns from their efforts. It simply doesn’t make sense as a business model. |
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I see myself as a jack of all trades and a master of one – photography. I enjoy learning new things and I’m glad that they contribute to my growth as a photographer. For example, learning hairstyling and makeup helps in my work in fashion. Even learning dances like Tango and Salsa got me to be more sensitive to body language such that I was surprised I became better at directing models in posing. |
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Consumers look for anything and everything. It doesn’t matter. Once decision-making leaves “skilled designers and marketing directors” and is left in the hands of the consumer, all rules about “what sells” go out the window. Consumers (that is, people who “consume” images without having anything to do with traditional media commerce) often have extremely poor taste, poor design skills, and inconsistent purchasing patterns. |
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In 1993 I applied to an ad in the LA Times for a sales position at Westlight, a stock photography agency on the West Coast that was acquired by Corbis in 1998. I was an account executive for 3 years before moving into the editing department. This was a great introduction into stock photography. It gave me the ability to visit clients in the major U.S. markets and gain an understanding of what sells and to whom.
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Most of my stock sales are through Getty, Masterfile and Blend Images of which I am an owner along with 22 other photographers. I do work directly with a couple of magazine editors but often it is more hassle that it’s worth. |
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I am a partner in Blend, so most of my efforts go there. I contribute a particular style of imagery to Getty which I feel needs their worldwide distribution. I had a large quantity of legacy Stock Market and Zefa material which until recently had been at Corbis. |
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I started as a photo researcher in New York in the late 1970’s – although I should probably start lying about the dates….I worked in magazines and books until Premiere magazine came along and I did five years there then moved on to Universal Studios as a marketing director. After another stint in magazines, I took the job as the DOP of the Los Angeles creative office of Tony Stone, replacing Sarah Stone which of course made me a persona non grata right off the bat with the staff and with the key photographers. | ||||||||
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I have been involved professionally with stock photography for over 7 years now, entering the field shortly after graduating from collage at Purdue University, in West Lafayette, IN, where I studied fine art photography & psychology. |
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Trinette Reed and Chris Gramly |
An Interview with: Luxury Spa and Resort Photographer - Trinette Reed & Chris Gramly Luxury Spa, Resort, and Hotel Photographer specializing in Fashion, Lifestyle, and Architectural Photography in California | |||||||
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When I was fifteen, my father gave me a hand-me-down Mamiya-Sekor 500 DTL, and I was hooked. From there, it was on to Brooks Institute, followed by a four-year stint at Hallmark Cards, in Kansas City MO, followed by a four-year stint in Dallas, TX as a “Retail Product” photographer, where my main client was Neiman-Marcus. In 1988, I returned to Nebraska, my home state; opening a studio in Lincoln. | ||||||||
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Offir Gutelzon | PicScout believes every image on the Web—whether an amateur or professional image-- is usable, saleable and trackable. The company recently launched products and services to assure that every image gets its credit™ and engender a new model for image commerce, moving the industry from a practice of policing infringement to one of enabling use. | |||||||
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Karen McHugh | My experience has shown me that having someone you can turn to, and count on, when it comes to camera equipment, is truly an asset. Karen, for example, saves me time and stress in purchasing, and can prove invaluable when I have an emergency need. | |||||||
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Shannon Fagan | I concentrated in photography during a college degree filled with academics and art/photography courses at the University of Memphis. I had key mentors such as art photographer Larry McPherson, sculptor Greely Myatt, and painter Richard Knowles. Prior to that, my high school senior year included explorations of creative independent thinking speared on by a Fulbright exchange educator Luc Weegels from Amsterdam. Collectively, these persons taught me everything that I needed to know about process, about being prolific, and about being a professional. | |||||||
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Scott Redinger-Libolt | My first photo gigs were in the early 90’s shooting publicity stills on film sets (mostly horror films) in Los Angeles. This was one of the most interesting photography experiences of my career. I learned a lot about filmmaking and the camaraderie on-set is wonderful …but I couldn’t see myself growing old in Los Angeles eating junk food and smoking cigarettes in-between takes. | |||||||
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Jim Pickerell | Jim Pickerell has done it all in Photography, from war correspondent, to stock agency owner to industry analyst and publisher of the highly regarded stock industry newsletter Selling Stock. Jim gives us a thorough rundown on his view of the future of stock and suggestions on how to adapt to the changing industry. | |||||||
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