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Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Marketing Communication Mass Mailing - Paper Airplanes

An Asian American businessman sits at his desk folding paper airplanes in a parody of mass mailings and communication. The man is in the act of launching his paper aircraft.  Paper airplane pic.
ID# 2153 
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Mass Mailing Marketing Communications The Wrong And Inefficient Way

Marketing Communications, advertising and promotion and business communications are the topics addressed by this humorous stock photo of a man folding a large pile of paper airplanes. The image speaks to the inefficiencies of old ways of doing things opening the door for an advertiser to promote his own solution to age old problems.


Strategy For A Stock Photo

The idea behind this image is to show, in humorous fashion, and inefficient way of doing something. In this case the paper airplane represents communication. The fact that the man has a pile of paper airplanes might indicate that he is preparing a mass mailing or advertising campaign. It might be a paper based mailing, or even an email blast. Showing an inefficient way of handling a task opens the door for the entity using the image to inform a potential client about their better solution for a given communication problem. There is an interesting dichotomy in the sleek modern desk, buttoned-up look and trendy loft environment, and the absurd idea of using paper airplanes to communicate.


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An Asian American businessman sits at his desk folding paper airplanes in a parody of mass mailings and communication. The man is in the act of launching his paper aircraft. Paper airplane pic. Marketing Communication Mass Mailing - Paper Airplanes. A businessman sits at a modern glass in a trendy loft/office and prepares a mass mailing by folding countless paper airplanes. Bored businessman pic.




Lund,Mass-Mailing.JPG,10014800095,lr10014800095.jpg
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