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,all,business,challenge,challenging,concepts,concept,conceptual,idea,ideas,idea,,leadership,leader,motion,moving,skill,skills,success,successful,succeed,Small Business,businesses,,,Slo Mo,Slow Motion,movement, Video,Video,Videos,video,,Stock Video,Dart,Darts,Bullseye,Bulls eye,Target,Targeted,motion stock,clip,,,,

Game Of Darts: Slow Motion Video Of A Dart Hitting The Bullseye

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Bullseye on a target: A Dart makes a direct hit on a Bullseye on the dartboard in a business oriented stock video clip

Accurate targeting is so important in today's marketplace. Advertisers demand more accountability, fragmented markets require pinpoint demographic information, and ads often need to address a very narrow band of interests. In dealing with this, and historic needs for precision, visual language is required to address these concerns. Hitting the bullseye can be a strong metaphor that helps communicate targeting needs to an audience. In creating a slow motion, a very slow motion, video of a dart directly hitting the center of the dartboard, we have provided a precise visual with impact that is actually fun to watch. The video was shot with both a colored background and in a neutral setting, but both with room in the frame for further visual aids, type, charts, graphs or headlines.


Shooting Darts In Slow Motion

To solve the problem of hitting the bulls eye with any degree of certainty, we mounted the Phantom HD camera on its side and positioned the dartboard, at a slight angle, on the floor. We then mounted an A clamp on a C stand positioned so that the dart could be held approximately eight fee above the target. By adding a slight pressure on the A Clamp the dart was released from nearly the same exact position each time. From eight feet away we could hit the dime-sized bullseye 60% of the time. Eight feet gave the dart enough velocity to strike the target and then quiver a bit, a key part of adding interest to the video clip. In some of the clips we added a colored background and a shaft of light to add an increased sense of place. In this clip we left the background a neutral white for such applications where that would be appropriate. We shot with a Phantom HD camera and captured and processed the data using a GVS GVS9000 2XU 444 VTR system. I suggest that anyone wanting to shoot ultra slow motion video check out the Phantom HD and the GVS9000 2XU 444 VTR. It really made shooting a smooth, efficient and satisfying experience.


About Fischer and Lund

David Fischer and John Lund have been shooting professionally for over 30 years each. David has a wealth of experience in shooting studio set-ups, and studio food, as well as location efforts for advertising and corporate clients. David has also directed and produced television commercials. In recent years John has focused on concept stock photography and is a co-founder of Blend Images Stock Agency. They now pool their talents and resources for stock, assignment and video work utilizing David's San Francisco Studio and John's Sausalito facility.

 

 

Keywords Associated With This Image

,all,business,challenge,challenging,concepts,concept,conceptual,idea,ideas,idea,,leadership,leader,motion,moving,skill,skills,success,successful,succeed,Small Business,businesses,,,Slo Mo,Slow Motion,movement, Video,Video,Videos,video,,Stock Video,Dart,Darts,Bullseye,Bulls eye,Target,Targeted,motion stock,clip,,,,