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Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Photo of a man crawling through the desert in a concept stock photo showing adversity and challenge

An African American man, in a tattered business suit, crawls through the dessert. crawling through the desert pic.
ID# 3554 
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A desperate businessman crawls through the desert sands in a stock photo showing challenge, adverdity, difficulties and problems

In tough times, the tough get going, and in this photo of an African American businessman, the times are tough, challenging, difficult and filled with adversity and problems. The hot sun shines intensely overhead, the man's business suit is in tatters, and he is surrounded by miles of barren, dry sand dunes. This photograph represents both personal and business challenges in an arresting, timeless and iconic fashion.


Creating an iconic, conceptual stock photo showing adversity and challenge.

To create this iconic stock photo about challenge and adversity, I began with a picture of sand dunes I photographed in the death valley desert. I then hired a model, dressed him in a suit that I had "distressed", that is basically ripped-up, then photographed him crawling the floor of my photo studio. I used Photoshop to copy and paste him into the show of the desert, then used the sun flare filter in the program to add the sun flare.


Uses of a picture of a man crawling through the desert

This stock picture can be used to illustrate any situation that shows either a person or a business facing adversity and challenge. Businesses that provide products and services to help people out of credit card debt, or that need more customers, or really, any kind of problem situation, can use this image to add impact and cross-cultural understanding to their advertisements and promotional efforts. The photo is graphic and has emotional impact. It is easily readable even at thumbnail sizes making it work well on the internet.

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