Businessman, not wearing pants, standing in front of an elevator holding his briefcase.

Businessman not wearing pants in front of elevator.

This concept stock image is about preparation, a concept that can apply to a wide variety of business applications, products and services. Why use an ordinary run-of-the-mill photograph when you can use one that helps you stand out from the crowd? This image is much more likely to pique a viewer's interest, motivate him or her to look further, read the copy and absorb the intended message. This image crosses cultural barriers as well. An added element of interest to this stock photo is the concept of waiting for an elevator. The elevator symbolizes both upward and downward movement or mobility. Is this man prepared for either? Creating A Concept Stock Picture. I photographed the model both looking towards me and away from me, but not in front of the elevator. I actually photographed him in front of a doorway in an apartment I was renting for a shoot location. The shoot happened to take place in Buenos Aires. At the airport, on my way home, I noticed the airport elevator and realized it would be perfect for this image. I quickly squeezed off a few shots and, back in my studio in Sausalito, California, I used Photoshop to combine the shot of the model with the airport elevator image.

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