john lund



Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Pictures of a Long Road Stretching ahead towards the future and a sunrise as the storm clouds drift away.

A long road stretches through the desert as a sunrise lights up the storm clouds above.
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Picture of a long road stretching ahead towards the future and a sunrise that illuminates the fading storm clouds.

This picture of a long road stretching ahead into the future, under fading storm clouds, is a concept stock photo of the most optimistic sort. The image speaks of the way forward, the road ahead, and the future, in a positive spin as evidenced by a symbolic sunrise at road's end. There are still lingering storm clouds overhead indicating the challenges that we have faced. There are still clouds ahead, indicating that we are not entirely out of the woods yet. There are still challenges to face, adversity both in a financial and economic sense, as well as personal problems that must be dealt with. But as that sunrise so dramatically indicates, if we can just stay the course a bit longer, persevere and face the challenges, success will be ours.

How to create concept stock pictures indicating success and potential.

To create concept stock photos that show success, potential and other positive themes, there are many symbols we can turn to. Here we are using a road, which can show a journey, movement, and the passage of time, coupled with clouds that indicate challenge, problems, adversity and trouble, and finally, a sunrise which shows a positive outlook, new beginnings, change, and even success. The struggle between the forces of adversity and difficulties, and of optimism and achievement, is further illustrated in the opposing cold colors and warm colors, the blue of the cloudy sky and the orange-reds of the sunrise. There are actually even a lot more concepts that can be illustrated by road pictures such as this one. Roads illustrate freedom, getting away from it all, and even solitude.

Using Digital Technology To Create Effective Stock Photography

This example of concept stock photography was created using Photoshop to composite two images together. I used a road picture and a sunrise photo. A key point to make this image both plausible and effective is that the light from the sunrise is consistent in direction and quality with the light that was actually lighting the road. I used Photoshop to adjust the colors to more closely match.Part of what makes this a great stock photo is, in addition, the flexibility offered by the image. It can be cropped as a vertical for magazine covers or bus shelters, and also horizontally for magazine spreads. It reads quickly as a thumbnail, or can be cropped well for a banner ad, so Internet use is greatly facilitated. Finally, there is plenty of room for Headlines and body copy.

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