john lund



Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Unusual Lighthouse; An urban lighthouse rises above the New York Skyline Offering Guidance and Direction

Above the New York Skyline a towering lighthouse casts out a beam of guidance and vision over the metropolis: An unusual Lighthouse photo.
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Unusual lighthouse: An urban lighthouse symbolizes guidance and vision in a world of adversity and challenge

Among the most unusual of lighthouses is this urban lighthouse, a trans-positioning of the Pigeon Point Lighthouse on the coast of Northern California, right into the heart of the New York Skyline. The lighthouse rises high above the tallest of high-rise office and apartment buildings to offer its navigation assistance, via its beacon of light, to help guide us through our times of challenge and adversity. Such an image can be used as a visual metaphor to help get the message across that a business, organization or group can offer help and guidance. This might be a company from the business or financial sector, the insurance industry, or a spiritual or religious group. Anyone who has a message of assistance, clarification, or vision can use this photograph to help spread their message.

Using Photoshop to Create Unusual Concept Stock Photography

Photoshop opens up unimaginable new worlds in the creation of concept stock photo imagery. As in this image of an urban lighthouse, we can take the traditional symbols and messages and re-build them, add new twists and dimensions to heighten and broaden our arsenal of visual tools. We can add impact to age old metaphors, create and enhance the drama of tried-and-true metaphors, and make photographs that are more targeted and compelling for the demographics we are attempting to reach. Today advertising and marketing are about relevance and accountability...traits that Photoshop helps us to create and fine tune as never before. Looking for an unusual lighthouse? As you can see, with the help of Photoshop, we can create such images both for the fine art world as well as the world of commercial visuals and stock photogaphy.

Out of the ordinary, but flexible and versatile Visuals for communications

This out of the ordinary communication visual of a lighthouse in an urban setting is also versatile and flexible. The image was constructed to be easily cropped as vertical, square or horizontal. That way it is easy to configure for rack brochures and magazine covers, to post cards and magazine spreads. Billboards are no problem; book covers a snap! On top of that, there is plenty of room to add headlines, body copy and text...even inset photos if you need this image for a background. We have taken a universal and easily recognized icon, the lighthouse, and transformed it into a new and interesting symbol by putting it into a context and setting that is totally unfamiliar. It opens a whole new world of possible advertising, promotional and editorial uses.

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