john lund



Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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A Road Leading To A Choice: A Fork In the Road Is a Metaphor for decisions in life and business.

A long road leads across a desert landscape to a divergence, a fork in the road, a decision, a choice to be made.
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A Road, Life's Journey, and Choices To Be Taken, Decisons To Be Made.

Life is a journey in which we all make countless decisions, choices that will determine the course of our existence. This stock photo of a long road leading to a junction, to a fork, is a metaphor for our lives and the decisions that we have to make. Will we take the more traveled lane, or will we choose the road less traveled? The same symbols work for business as well. Road photographs are perfect for illustrating not just the fact that we all face choices in work and in life, but that both work and life are journeys the course of which is determined by the cumulative effective of all of our myriad of decisions, large and small. Add to the mix a dramatic cloud-filled sky and a stark desert environment and we have a compelling photograph that helps get a message across.

Helping Us Make Better and Smarter Decisions

Businesses that can help us make smarter and/or better decisions need to inform the market of their products and services. Stock photos of roads illustrating the need for choice can help such entities get their messages across with impact and effectiveness. A dramatic photo illustrating a coming decision can cross cultural barriers and languages, get the idea across immediately, and grabs a viewer's attention. Such images can add to the presentation of a company or individual whether the medium is advertising, editorial or even a Power Point slide show. Visuals add impact, help memory retention, and keep the audience awake.

Creating A Compelling Stock Photo Illustrating Choice And The Need For Decisions.

To create spot-on stock photos to add viability and impact to messages I often turn to Photoshop for new photographic realities. In this case I used one road shot and one sky shot. The road was making a sweep left turn, near Death Valley, CA. I duplicated the road and flipped it, then used a layer mask in Photoshop to blend the new layer into the original. Now we have a fork in the road, a junction and intersection at which a decision must be made; and we have a compelling photo to help get our messages, for business and life, across.John Lund's Stock Photos.

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