john lund



Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Life Preserver, Life Ring, Life Vest

A life ring sales out over a huge breaking wave in an image about hope, salvation, and rescue.
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Life Ring

An orange life ring with a lifeline attached sales out over a breaking wave in an image about hope, salvation and rescue. This image can have all manner of positive meanings and can be applied to business, personal lives, or spirituality. The entire frame is taken up with one huge wave that is beginning to curl and break. A life preserver has been thrown out above and into the wave with just a bit of the froth from the wave starting to overtake the life ring. The image is horizontal but can easily work as a square or vertical crop. The wave surface makes a great background for copy space. The image is simple almost to the point of being stark. There is just the orange life preserver, white rope, and blue wave. The image would make a great poster as well as advertisement or editorial photo.

Life Preserver

Whether we call it a life preserver, life vest, or life ring, the symbology can''t be missed: Help is on the way! This image has a powerful and compelling message of an optimistic outlook on life. The help that is coming might be in the form of financial assistance, organization help, or extra manpower. The beauty of this photo is that it can apply to so many different things. Any business that offers either other businesses or individuals help can use the image to draw attention to the products and services that they provide. A life preserver is a particularly good image for an insurance company, but can also be very effective for banks, credit unions, financial institutions and even on down to pawn shops! The image is also a very fast read at small thumbnail sizes making it effective for online and Internet uses. The image is a powerful reminder that we are not alone and can be effectively used by churches and religious organizations for spreading their word and for raising donations for their charitable works.

Rescue And Salvation

Rescue and salvation are the primary themes of this photograph, but any form of assistance can be advertised with it. There is a feeling of action as the life ring is frozen in mid-flight and even the water droplets from the wave hitting the flotation device are stopped. There is a sense of power to the wave and the blue of the water plays off of the orange of the life preserver to create a modern and inviting color palette. A simple horizontal slice of this image will make a great banner ad, or a vertical slice would still provide a quick read used as a rack brochure cover. This is an image with adversity and challenge, but also of the triumph of hope.





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